Internet/Digital Marketing Fundamentals Courses(Level I)

Program Objectives

  • To develop a conceptual understanding of various “Web 2.0” e-marketing techniques deployed for targeted online marketing; understanding how search engines work.
  • Fundamentals in Pay-Per-Click (PPC) Search Engine Marketing with a practical approach towards deploying sponsored advertisements on search engines
  1. Search Engine Optimization (SEO) vs. Pay-Per-Click (PPC) search marketing
  2. Search engine based targeting 
  3. Keyword research using google adwords and GoodKeywords Software 
  4. Targeted ad copies and webpages 
  5. Campaign Management and Ensuring Maximum ROI
    • Developing sound fundamentals in contextual advertising and site targeting with an approach similar to item 3. above
    • Getting very interested, pre-sold customers for your business/website for free – using article marketing, Youtube, Online Press Releases 

Training Methodologies

  • Presentations, discussions and hands-on practice with individual internet connections.
  • Separate reading material/notes will be provided.
  • Free consultancy post-workshop and on the same day.

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