Program Objectives
- To develop a conceptual understanding of various “Web 2.0” e-marketing techniques deployed for targeted online marketing; understanding how search engines work.
- Fundamentals in Pay-Per-Click (PPC) Search Engine Marketing with a practical approach towards deploying sponsored advertisements on search engines
- Search Engine Optimization (SEO) vs. Pay-Per-Click (PPC) search marketing
- Search engine based targeting
- Keyword research using google adwords and GoodKeywords Software
- Targeted ad copies and webpages
- Campaign Management and Ensuring Maximum ROI
- Developing sound fundamentals in contextual advertising and site targeting with an approach similar to item 3. above
- Getting very interested, pre-sold customers for your business/website for free – using article marketing, Youtube, Online Press Releases
Training Methodologies
- Presentations, discussions and hands-on practice with individual internet connections.
- Separate reading material/notes will be provided.
- Free consultancy post-workshop and on the same day.
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